The Sustainable Holiday Futures Report - the future of mass tourism 13/12/2010
This week, Bondy helped TUI launch The Sustainable Holiday Furtures Report. Carried out for Thomson Holidays by The Future Laboratory, it predicts that travellers will be able to pick up a Responsible Travel Kit at airports, take Tradecations where they reduce their carbon footprint in return for carbon reward points. Further predictions depict an exciting new generation of eco friendly airships, and the creation of aqua-villages and zero-impact floating resorts, which harvest energy from the sun, wind and rain.
The Sustainable Holiday Futures Report looks as far ahead to the year 2030 to reveal how holidaymakers, tour operators, hotels and resorts must adapt and innovate to save the world’s ever dwindling resources.
It outlines the theory that Sustainable holidays must represent the future of mass tourism or we face a number of bleak scenarios from becoming reality by 2030. These include the loss of world heritage sites such as Venice and the Great Pyramids of Egypt, which are all threatened by the weight of visitor numbers. It also suggests that climate change and over-consumption of water will turn some of our most popular holiday destinations to deserts unless we start acting sustainably on our annual breaks.
Faced with a sobering range of consequences, the travel industry is already responding with innovative and inventive ways of turning mass tourism into part of the solution. From January 2011, Thomson Holidays will become the world’s first travel company to start introducing the unique Waterpebble into its hotel rooms.
Published: Bondy Consulting
Bondy Breakfast - The art of networking 22/11/2010
Bondy Breakfast with Daphne Thissen
On 10th November, Bondy hosted the latest in its series of ‘Bondy Breakfasts’ to help clients get to grips with the finer art of networking and building professional relationships.
As the saying goes, it’s not what you know, it’s who you know, and while we can’t survive without online networks nowadays, nothing beats meeting people face to face to make a lasting impact.
All professionals can have doubts and uncertainty, however experienced they are, so Bondy invited Daphne Thissen, international networking trainer to give valuable guidance about how to make the most out of any situation and network confidently and effectively.
In perfect time for the party season, Daphne’s expertise and enthusiasm left everyone feeling inspired and ready to test out their new found skills.
The next Bondy Breakfast will be held in 2011, keep watching for more details....
Published: Bondy Consulting, 22nd November 2010
Bondy named Small Consultancy of the Year finalist in prestigious PRCA Awards 03/11/2010
Bondy Consulting has been named as Small Consultancy of the Year finalist in this year’s PRCA Awards, which were held at the Park Lane Hilton.
The award given for outstanding achievement follows a spate of award wins for the agency since it was founded in 2008.
It won the CIPR Excellence Award for Outstanding Small Consultancy of the Year in 2009, was a PR Week Award finalist for New Consultancy of the Year PR in 2009 and most recently a finalist for the 2010 Outstanding Small Consultancy of the Year CIPR Excellence Award.
MD of Bondy Consulting, Jessica Bondy says: “To receive recognition for our great work is fantastic and from people within our industry who like us, have incredibly high quality standards.”
Published: 3rd November 2010
Bondy and Thomson Airways kick off integrated campaign for Boeing 787 Dreamliner 20/07/2010
Bondy Consulting and Thomson Airways, the UK launch airline for the revolutionary new Boeing 787 Dreamliner, kick off integrated campaign this week in the build up to the first commercial 787 flight
Thomson Airways, the first UK airline to fly the Boeing 787 Dreamliner, has this week launched an integrated campaign with Bondy Consulting and its in-house team, as the aircraft arrives in the UK for the first time at the Farnborough Air Show. Working across broadcast, press and online, the campaign will help build momentum towards first commercial flight in January 2012.
The revolutionary 787 Dreamliner will transform the flying experience by offering passengers more personal space and reduced symptoms of jet lag, dehydration and travel sickness. It's considerable environmental benefits and the ability to travel further on less fuel, means this new aircraft really does represent the future of air travel.
Emma Waddell, Head of PR says:
"As the UK's third largest airline, it is a major coup for Thomson Airways to be the UK launch customer for the Boeing 787 Dreamliner. Out rivalling any other mid-sized aircraft on the market, the customer benefits are unparalleled and it will totally transform the flying experience. We believe it will be the only way to travel long haul in the future and it is important that we shout about it."
Bondy along with the in-house team kicked off the campaign with media events and a celebrity photocall at Farnborough, sponsorship of the new film Legends of Flight 3D at the IMAX Science Museum and the launch of livethedreamliner.co.uk – all under the banner of "Live the Dreamliner".
Published: Gorkana, 20th July 2010
Freemasons hire fresh PR support in bid to rethink 'secret society' image 23/06/2010
The governing body of Freemasonry in the UK has called in external PR help in a drive to shrug off a 'secret society' image.
Since its inception in the 18th century, the practice of Freemasonry has been well known for allegedly using secret handshakes and other obscure rituals.
But the United Grand Lodge of England is keen to shed more light on its shadowy practices as the organisation approaches its 300th birthday in 2017.
The Lodge, which governs Freemasonry in England, Wales and the Channel Islands, has appointed Bondy Consulting as a retained consultancy to build greater awareness of Free-masonry and ensure the practice's long-term future.
Grand secretary of the United Grand Lodge Nigel Brown said: 'Freemasonry is now run as a modern business and it is important our communication reflects this. Freemasonry plays a unique role in society today and it is vital we encourage people to talk openly about it and dispel the many unfounded myths associated with it.'
Freemasonry has 250,000 members, including 30,000 overseas. It is one of the world's largest non-religious, non-political, fraternal and charitable organisations.
Bondy founder Jessica Bondy said: 'We have been appointed to combat common misconceptions including those of secrecy. There are no secrets in Freemasonry and we need to encourage people to talk openly about it. Information is totally accessible for anyone that wants it and anyone can come into Freemasons' Hall.'
Bondy, a former MD at Ketchum, also said: 'There is no secret handshake – this is one of the myths.'
As part of the PR drive, the agency will also promote Freemasons' Hall, which has featured in a number of Hollywood blockbuster movies.
Bondy was selected after a competitive agency pitch.
Published: Gemma O'Reilly, prweek.com, 23 June 2010, 08:57am
Hogarth and Bondy Consulting advise on acquisition of Plum Baby 10/06/2010
Hogarth has been brought in to advise Darwin Private Equity on its £10m acquisition of premium organic baby food business Plum Baby Limited.
Hogarth has advised Darwin since the firm was established three years ago by a team of partners who were formerly with CVC and Permira.
The transaction was led by Hogarth Managing Directors Nick Denton and Rachel Hirst and Associate Director Ian Payne.
Plum Baby's retained corporate and consumer agency is Bondy Consulting led by Jessica Bondy.
Plum Baby was launched in 2006 by former chef and mum of three Susie Willis. Its award winning range of 50-plus products, created with the ethos of 'real food for babies, not just baby food', is sold across major supermarkets and online.
Published: Gorkana, 10th June 2010
TUI appoints Bondy Consulting 01/06/2010
Thomson and First Choice, part of TUI Travel UK, have appointed Bondy Consulting as their retained consumer agency.
Bondy will work across all TUI brands. The brief includes strategic and product level activity, as well as delivering fully integrated brand campaigns working closely with TUI's above-the-line agency.
Bondy will work alongside the in-house team and report to TUI's head of PR, Emma Waddell.
Emma said: "We are delighted to be working with Bondy whose corporate and consumer brand building expertise is what we wanted. From the very start they have demonstrated a real understanding of our business.
"Not only do they offer great senior thinking and creativity, but also a hands-on approach, to deliver quality results that make a difference."
Published: 1 June 2010, 10:21am
Bondy wins TUI account 28/05/2010
Holiday brands Thomson and First Choice have drafted in consumer agency Bondy Consulting.
Parent firm TUI Travel UK hired Bondy without a competitive pitch to work on strategic and product level activity.
The agency, headed by former Ketchum corporate and consumer MD Jessica Bondy, has also been tasked with delivering integrated campaigns, working with TUI's above-the-line agency BMB. Bondy will report to head of PR Emma Waddell.
'(The hire) is about making campaigns work as hard as they can and pushing them further,' said Waddell.
Published: Gemma O'Reilly, PR Week UK, 28 May 2010, 00:00am
Bondy Breakfast - The power of celebrity to build brands 17/02/2010
Bondy breakfast with leading celebrity agent Jonathan Shalit
Jonathan Shalit, the leading celebrity agent who discovered Charlotte Church and represents some of the top names making the headlines such as, Myleene Klass and Kelly Brook, shared his wisdom on working with celebrities.
While over 55% of people believe a celebrity can make a brand stand out, the real question is whether this has reached saturation?
Jonathan, who has been hailed as ‘one of the most powerful men in media’ by The Guardian explored the risks, explained how to ensure a win/win for the brand/business and looked a ways to extend the celebrity partnership across multi platforms to build brand equity and drive sales.
Published: Bondy Consulting, February 2010